About Us

We create tools and strategies that help Real Estate Entrepreneurs…


Zach Henderson – Founder

Industrial engineer and IT innovator, Zach found early success in his passion for real estate as his student-turned-landlord side project evolved into continued success that outpaced his other professional endeavors.

After coming to the conclusion that his calling lay in the complex world of creative real estate investing, and with growing frustration at the lack of opportunities and investment models available to the general public, Zach created Urban Urgency, a technology platform designed to support real estate entrepreneurs and fit the needs of the modern real estate investor.

With over a decade exploring a diverse assortment of real estate investment models, developing tools and processes to scale operations, and coaching others through their real estate journeys, Zach quickly understands the goals of his partners and develops a tailored approach to their investing needs by challenging conventional wisdom and staying ahead of the curve.

Correll Lashbrook – Founder

Biomedical Engineer and Entrepreneur that takes pride in taking ideas and turning them into Reality. Correll Lashbrook moved to Madison WI from Clemson SC. He developed an intense passion for real estate his Sophomore year when he began investing in student housing with Zach Henderson. Since graduating in 2010 Correll has helped fortune 250 companies and startups develop their growth and revenue strategies, create meaningful products, and acquire (and keep) customers. In his free time, Correll loves cycling with friends, cooking on the grill, and reading or better yet Audible. Grateful for an amazing group of mentors, Correll makes sure to connect with people that he may be able to help in some way through sharing experiences or strategies.

Connor Ryan – Executive Director

Growing up with the booming Dallas, TX housing market armed Connor with a lifetime of real estate awareness, which was further honed by a degree in real estate finance and over five years in the real estate market.

After diving into an exploration of both residential and commercial real estate, Connor discovered that life can get in the way of property owners. It was clear to him that unforeseen circumstances could create debilitating circumstances that result in the loss of a home, and that these situations only resulted in a loss for everyone involved. In response, Connor has since dedicated his professional career to finding properties in need of rescue and creating win-win financing opportunities for everyone.

As a part of the Urban Urgency team, Connor leads initiatives to bring individuals back on track with their mortgage payments, purchasing properties to save homeowners from the real estate headache, and connects members of the real estate community in order to create the best home owning experience for everyone.